What is ADOTAT?

An investigative publication about the advertising business, published by Pesach Lattin. It follows the money: who gets paid, what the numbers really measure, and who is grading their own homework.

What it publishes

• Investigations: one long piece most weeks, built from filings, contracts, transcripts and written on-record answers. Every claim is put to the people it concerns before publication.
• Wire & File: the week's ad industry news, read against the paperwork.
• Unmeasured: a newsletter on TV and streaming measurement, Nielsen and the numbers sold as audience.
• The Field Kit: practical tools for buyers, with emails, contract clauses and checklists built from ADOTAT's reporting.
• The ADOTAT Show: long interviews with people who run the business.
• ADOTAT+: the paid tier, with the deeper analysis and buyer guidance.
• Pace Notes on IndustryPace: a weekday column that expands recent ADOTAT stories for readers who saw the headline.

What it covers

Ad fraud and bots, identity graphs and data claims, CTV and streaming, TV measurement, programmatic fees and supply paths, retail media, ad tech deals, and the holding companies. Recent subjects include Fox and Roku, The Trade Desk, Nielsen, Perion and Affle, Netflix, LiveIntent, and Samsung, LG and Vizio's TV data. See selected reporting.

How it is funded

ADOTAT is reader-supported. Sponsors, currently including Troutman Amin LLP and Incremental, have no say over editorial, guests or questions. There is no paid placement in editorial, and no company reviews a story before it runs.

History

ADOTAT started as an extension of Pesach Lattin's consulting work and is now its own business. Its archive goes back to 2012. It has two part-time staff, and it publishes at new.adotat.com.

Standards: How I report. Conflicts: Disclosures.