Selected reporting by Pesach Lattin

Recent investigations and analysis at ADOTAT. The full archive is at new.adotat.com.

• Fox Bought Roku's Ad "Expertise." Then Roku's Ad Boss Left on Day One.
  CTV, 2026-11-11
• Rumors Are Nicolle Pangis Is Leaving Netflix. The Trade Desk Is Trying to Recruit Her.
  CTV, 2026-11-10
• Unmeasured: Fox Says More Games Offset the 11% Drop. Nielsen Then Counted Eight Fewer.
  Measurement, 2026-11-10
• Netflix Called Two Games "Top Tier." Both Studios Were Cut Within 28 Days.
  Streaming, 2026-11-09
• Perion Calls Itself a "Technology Leader." It Bought Adware and Pop-Unders.
  Ad fraud and M&A, 2026-11-09
• Wire & File: Affle Calls Perion "Synergies." The Trade Press Skipped Discover-Tech.
  M&A, 2026-11-06
• LiveIntent Says Its Graph Is "Authenticated Daily." It Gave a Bot an ID.
  Identity and bots, 2026-11-04
• Samsung, LG and Vizio Claim to Sell Every Pixel. Inside Netflix and YouTube, They're Blind.
  TV data, 2026-11-04
• Unmeasured: Nielsen Crowns YouTube the Top TV Streamer. YouTube TV Counts as Cable.
  Measurement, 2026-11-03

Earlier work

His 2010 and 2011 reporting on affiliate fraud, malware ads on exchanges and ad network scams is archived at IndustryPace, along with Performance Marketing Insider (2011 to 2020). Daily commentary on ADOTAT's reporting runs as Pace Notes.