Standing disclosures

Pesach Lattin spent about twenty years in the business he now covers. These are the ties readers should know about. Individual stories repeat the ones that bear on them.

Advertising and ad tech

• Ran the ad network Vizi as CEO in the late 2000s. He has known many current ad tech executives for about twenty years, many of them as direct competitors from that era.
• Co-founded LeadsCon, and has about twenty years in and around lead generation.
• Built and sold Future Games Network, an advertising game network, in the 1990s. Relevant to coverage of gaming.
• Helped build one of the first digital rep firms in the 1990s and knows Katz Media well. Relevant to coverage of rep firms.
• Produced the official party program at MediaPost's OMMA and the official dinners at ad:tech for years. Relevant to coverage of industry events and organizers.
• Published Performance Marketing Insider, an affiliate and lead generation trade site, from 2011 to 2020.

Media and other business interests

• Has done contract work for Fox5 in Las Vegas. Relevant to coverage of Fox and Fox local stations.
• Has invested in nightclubs, including Pink Elephant, and still owns parts of several Las Vegas club companies. Relevant to coverage of nightlife, brand events and experiential marketing.
• Has had working relationships with many Wall Street Journal advertising editors over the years.
• Has family ties to Arizona State University and Brooklyn College.

Law enforcement and intelligence

• Former contract special investigator for the U.S. Secret Service and member of its New York Electronic Crimes Task Force and past volunteer with the Federal Law Enforcement Officers Association. Relevant to coverage of federal law enforcement.
• Principal of ANIA, a private intelligence firm serving law enforcement. ANIA is not a government agency.

How ADOTAT is paid for

• ADOTAT is reader-supported, with a paid ADOTAT+ tier.
• Troutman Amin LLP sponsors ADOTAT, and Troutman Amin and Incremental sponsor The ADOTAT Show. Sponsors have no say over editorial, guests, questions or edits.
• No paid placement in editorial. No company reviews a story before publication.
• ADOTAT uses AI tools, including Anthropic's Claude, in production.

Something missing? Tell him: pesach@lattin.us.