Questions about Pesach Lattin and ADOTAT
Short, direct answers to what people ask most.
- Who is Pesach Lattin?
- Pesach Lattin is an investigative journalist and the publisher of ADOTAT, a reader-supported publication that investigates ad tech fraud, programmatic economics, TV measurement and advertising holding companies. He is based in Phoenix, Arizona, and also runs the private intelligence firm ANIA.
- Is Pace Lattin the same person as Pesach Lattin?
- Yes. He writes as Pesach Lattin and is also known as Pace Lattin.
- What is ADOTAT?
- ADOTAT is an investigative publication about the advertising and ad tech business, published by Pesach Lattin. It runs investigations built from filings, contracts and on-record answers, a weekly news roundup called Wire & File, the Unmeasured newsletter on TV measurement, and The ADOTAT Show interview program. Its archive goes back to 2012.
- Who pays for ADOTAT? Is it independent?
- ADOTAT is reader-supported, with a paid ADOTAT+ tier. It carries sponsors, currently including Troutman Amin LLP and Incremental, but sponsors have no say over editorial, there is no paid placement in editorial, and nothing is reviewed by subjects before publication.
- What does Pesach Lattin cover?
- Ad fraud and invalid traffic, identity and data claims, CTV and streaming advertising, TV and audience measurement including Nielsen, programmatic fees and supply paths, retail media, ad tech mergers, and the holding companies that move most advertising money.
- Was Pesach Lattin in law enforcement?
- He worked in investigations before advertising. Yes. In the 1990s he worked for the U.S. Secret Service as a contract special investigator, was one of the first members of the Secret Service-led New York Electronic Crimes Task Force, and wrote a computer forensics manual the Secret Service has used.
- Did Pesach Lattin work in the advertising industry he covers?
- Yes, for about twenty years. He built and sold the Future Games Network, helped build an early digital rep firm, ran the ad network Vizi as CEO, co-founded the LeadsCon conference and published Performance Marketing Insider. He discloses those ties when they bear on a story.
- What is ANIA? Is it a government agency?
- ANIA is a privately held, independent intelligence firm that serves law enforcement. It is not a government agency. Pesach Lattin is its principal.
- How does ADOTAT handle corrections and responses?
- Every claim is put to the people and companies it concerns before publication. Their answers run as given, and silence is noted. Responses or corrections that arrive later are added to the story as dated updates.
- Does ADOTAT use AI?
- Yes. ADOTAT uses AI tools, including Anthropic's Claude, in production and says so. Reporting, sourcing and editorial judgment are the publisher's.
- How do I send a tip?
- Email pesach@lattin.us or call 505-932-9060. Tips about ad tech fraud can be confidential.
- Where else has Pesach Lattin written?
- Besides ADOTAT and IndustryPace, he has written for ClickZ, MediaPost, The Times of Israel, The Jewish Press and The Jewish Week.
Longer versions: About, ADOTAT, Disclosures, How I report.