Pace Lattin
Pace Lattin spent about twenty years building and running advertising businesses. He publishes today as Pesach Lattin.
What he built as Pace Lattin
- Future Games Network (1990s): built and sold an advertising game network.
- An early digital rep firm (1990s): helped build one of the first firms to sell online advertising for publishers.
- ADOTAS (2000s): founded and edited the early online advertising trade publication. It is not the same publication as ADOTAT.
- Vizi (late 2000s): ran the ad network as CEO and left in 2009.
- LeadsCon: co-founded the lead generation conference.
- IndustryPace (2010 and 2011): his blog on affiliate fraud, malware ads and ad network scams. The archive is still at industrypace.com.
- Performance Marketing Insider (2011 to 2020): published the affiliate and lead generation trade site.
- Pace Vegas (since 2016): his Las Vegas site, at pacevegas.com.
Before advertising
He started as an investigator. In the 1990s he was a contract special investigator for the U.S. Secret Service and one of the first members of its New York Electronic Crimes Task Force.
What he does now
As Pesach Lattin he publishes ADOTAT, an investigative publication on ad tech fraud, programmatic economics, TV measurement and advertising holding companies, and hosts The ADOTAT Show. The full background is on the about page, and his ties to the industry he covers are on the disclosures page.
Elsewhere
Older profiles and coverage: EverybodyWiki, Crunchbase, about.me, and Adweek in October 2008, on his warning to the industry as Vizi's CEO. The current list is on the bio and fact sheet.
Contact
pesach@lattin.us or 505-932-9060.